Co-Founder David Firestine shows rapper Archie Eversole the 90min shirt based on his hit song.

90min Apparel is a different kind of merchandise brand. We know that the market for those who love soccer and the futbol lifestyle are often disappointed at the relative lack of options, lack of interesting designs, lack of great choices.

In order to bring new, fresh ideas to the fans, keeping with the traditions and news and players and everything that is moving and changing, we are bringing to you our concept.

  1. We release new designs every month, and on other occasions. We will post the designs early, before anything has been made. You will have an opportunity to preorder your product to guarantee you get the design you like and to make any changes to your product that we can make available. For example, with a shirt design, if you preorder, you can choose a v-neck, or a tank top, or a tall shirt, or an extended size, or a woman’s style shirt.
  2. Once preorders end for the product, we then make all the items preordered, plus some to sell. If you preorder, you get your products, exactly how you asked. The rest of the item will be sold for direct fulfillment. On our website, in person at events around the city, even through social media. But only while supplies last!

Co-founder JR Francis sports one of the original 90min designs, celebrating that ATL stands all ninety minutes while at an Atlanta United match.

We think this allows our customers to have new fresh gear that isn’t all over town and is all about the now in Atlanta soccer culture.

What are the if ands and buts? Pre-ordering may make you wait a couple weeks to get your item. Extended sizes or special request styles may cost a couple bucks more. We may run out of your size if you wait too long. But we believe that our designs and flexibility make the wait worth it!

What do we commit to? Customer satisfaction. We are always available through social, our website, and on location to talk to our customers and friends to help resolve any issues. If for any reason your pre-order isn’t going to happen (though we can’t imagine why on earth that could be) we will immediately refund your total purchase price.

If you have a great idea for a design, let us know! We would love to hear it. And if it is a design we use, you will get either a discount or a free item for your help!

We also are available for you if your club, group, or organization need to order some custom items. Our top-notch designers and expert fulfillment team can help you create some great products and get them to your members. Just ask!

Co-founder Chris Copeland photobombs ATL UTD sideline reporter Brittany Arnold while she shows off her new shirt.